As the fashion industry evolves, so does the role of a fashion merchandiser. Their responsibilities go beyond stocking and marketing the products. The accessory design would involve them in the designing and development of the fashion components that complete a look. If you are a merchandiser, read on to find out how skills in accessory design can upgrade your career.
Planning the merchandise
As a merchandiser, you know that the latest look involves more than just the clothes. It is the right footwear and matching accessories such as bags, jewelry, scarves, and more that add that finishing touch. These days, many merchandisers choose accessory design course to gain a deeper perspective of fashion trends. The skills you gain in your course will help you plan, decide, and stock the right brands. Mix that with past customer purchasing behavior and sales data; you will have greater insight into stock requirements and budgeting.
Better communication with designers
A robust relationship with designers and brands is crucial for a fashion merchandiser. Your job description includes regularly communicating with fashion designers and accessories designers to negotiate deals and oversee the in-house collection. Understanding the other side of the business will help you deepen your relationship with designers. In addition to that, you will be in a better position to discuss and negotiate deals for your brand.
Marketing your merchandise
While promoting your merchandise, whether on online or offline platforms, visual appeal is imperative for sales. Your accessory design degree will help you conceptualize and showcase displays. As an Italian fashion editor, Anna Dello Russo rightly said, ‘Accessories are like vitamins to fashion.’ Your skills in accessory design will help you captivate customers with your attractive displays.
Enhanced career prospects
Leading fashion brands prefer their merchandisers with a creative streak. Leading jewelry companies like D Damas and Swarovski, clothing lines like Zara and Pantaloon, or handbag labels like Hidesign hire people with skills that go beyond the job description. Knowing your merchandise is the first step to being a successful fashion merchandiser. So, consider earning a degree at a reputed institution such as the Pearl Academy to upgrade your resume and career opportunities.
When it comes down to the wire, the quality of the products is what wins customers over. Whether you are working for a multination retailer or running your own enterprise, accessing the merchandise’s quality is one of the foremost responsibilities of a merchandiser. Studying accessory design will help you assess the quality and value of your products. For example, if you are working for a jewelry brand, knowing how to grade, sort, and set gem and cast, mold, and identify different metals and gemstones is an invaluable skill.
Negotiation and increased profitability
Accessory designing introduces details related to the entire life cycle of a product. From conceptualizing, designing, material selection, manufacturing, production, cost, promotion, and sales, you will be exposed to all the processes. This means that you will know the expenses related to the particular product. This will give you more negotiating power while dealing with designers and stockists, ensuring maximum profitability and efficiency.
Studying a course in accessory design will enhance your career as a fashion merchandiser in more ways than one. When it comes to the products, you will be able to assess your merchandise quality and promote your stock to maximize sales. If you are at the beginning of your career, and accessory design degree will help you in your employment prospects. So educate yourself from a recognized institute and take full advantage of their knowledge and exposure.
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